addictive

        Strategy

       & Studio

    • About Addictive

      Mobile

      We started the business 5 years ago as we could see huge potential for mobile. Our model has evolved as the space has grown and developed. Much of our work is around strategy where we help brands understand how mobile, social and tech is impacting their business. Our work defines the landscape and identifies the opportunities for competitive advantage. 

       

      And we can also bring these strategies to life; developing experiences, services and products across mobile, social and content. We do this using the architect / builder model we have pioneered over the last decade, where the addictive team do the thinking and planning and then work closely with the best suited builder to make it happen. That Builder may be part of our extensive friends and family,or it could be from the clients own network. This approach - when done transparently - is really effective and efficient.

       

       

      Everything is Mobile

      The relentless rise of mobile means that just about any marketing or business problem needs to be considered with a Mobile lens. Our approach usually involves social and content and we always think cross device, so increasingly we are looking at the desktop experience too. With emerging tech like beacons we are also looking at how digital and the real world can be blended.

      We live in exciting times.

    • Route55

      Connecting Creative & Tech

       

      The 55 Bus runs from Soho - a world centre for Creativity and Advertising - through Clerkenwell to Silicon Roundabout, the heart of Europes' tech scene.

       

      Along the way it passes the offices of Facebook, Google, Yahoo, WPP, GroupM, Starcom, IPG and many more.

       

      We see huge opportunities for synergy between these two industry sectors and have started Route55 as a vehicle ( sorry) to drive better connections and collaboration. We will work with brands and our Tech company partners to make your advertising better

    • The Tech businesses we are working with

      Get in touch to learn more about how these companies might help you

      Programmatic Creative

      A hot topic but we believe these guys are the best at blending data and creative. Much more powerful than decision tree DCO they are already working with brands like Expedia, Adidas & Dyson and publishers such as Trinity Mirror and the FT

      Data driven targeting; Cookie free

      The typical programmatic campaign relies on cookies and that doesn't translate well to mobile. This approach uses a wealth of 3rd party data to deliver ads in premium publisher environments

      AI driven Data science tool

      Extracting insight from customer data is the raw material for effective marketing. Rulex is a fast easy way to derive real understanding of Big Data

      Responsive Advertising

      Brands are wasting money on creating many different assets for digital advertising. Responsive lets you create one great experience that works across any device and any screen

      Interactive Video

      This AI driven platform lets you add hot spots to any video so the user can interact - be that by linking to a site or buying an item from the video

      Proximity Network

      Location is the secret sauce of mobile and Tamo.co are creating the first Proximity network so brands can reach people through beacons, WiFi, GPS & NFC

    • Mobile Fix

      We produce Mobile Fix every week to share news and views on mobile and related topics. We have around 5000 subscribers across tech firms like Google (>500), Facebook, Snap, eBay, Yahoo etc as well as many VCs, Brands and Agencies.

      You can read older issues here and you can sign up for the email version here

      Mobile Fix - April 20
      April 20, 2018
      GDPR The clock is ticking down and we are seeing more GDPR influenced initiatives. Facebook are making a deft move to take their non US and Non European users out of the sphere of GDPR influence. If you are using Facebook in Asia, Africa or Latam you will now be under US legislation, as the base...
      Mobile Fix - April 13
      April 13, 2018
        What’s this? Learn about my new(ish) adventure here This edition is coming from New York where I MCd the 11th Media Kitchen VC conference. The topic was newTV and, with the pull of TMK in the US, we were able to muster an incredible set of speakers including Terry Kawaja, some of the top East...
      Fix - March 30
      March 30, 2018
      FB & Ecommerce For all the focus on Facebook selling dodgy politics to people, we see smart brands using the platforms ability to target people with products they may well want. This is the holy grail of marketing and it’s just as good for people as it is for the brands and the media platforms....
      Mobile Fix — March 23
      March 23, 2018
      What’s this? Learn about my new(ish) adventure here Cambridge Analytica Much of the ad industry was focused on London AdWeek this week. The chatter there has been — unsurprisingly — dominated by the revelations over Facebook and Cambridge Analytics. As the News brands with the story expertly...
      Mobile Fix - March 16
      March 16, 2018
      What’s this? Learn about my new adventure here YouTube The YouTube algorithm is coming under scrutiny as extreme content seems to do particularly well. The same algorithm is keeping users engaged and for brands and users that is good news, especially given — if agencies are doing their job...
      Mobile Fix - March 9
      March 9, 2018
      Data We find civilians really don’t understand how their behaviour leaves signals across digital. So we do hear of people convinced their WhatsApp messages are being used to trigger ads or that Alexa is listening to every conversation. Which of course isn’t true. This WSJ article is a good...
      Mobile Fix — March 2
      March 2, 2018
      Subscription Following our mention of the NYTimes subscription strategy last week it is interesting to see their subscription revenue is growing at a similar rate to GAFA ad revenues. Now a lot of that is driven by Trump and the desire for real news, but it is testimony to a strong brand. In a...
      Mobile Fix — February 23
      February 23, 2018
      What’s this? Learn about my new adventure here) Good News With the duopoly and the desire for a strong number 3, the ad market is currently geared around scale. But, as we closed with last week, there are media brands — old and new — making a good job of providing value for their readers and for...
      Mobile Fix - February 16
      February 16, 2018
      Direct Brand Economy Rather than the new Davids or DNVBs, we prefer this term that the IAB are pushing, as a name for the plethora of startups that focus on a product they sell direct. They are interesting to us as they use digital platforms for their core business processes and are therefore...
      Mobile Fix - February 9
      February 9, 2018
      Long Tail of ads A couple of interesting pieces on advertising have been widely shared this week - both quite gloomy. Umar Hague lays the problems with advertising firmly at the door of Agencies; But ad agencies simply failed to develop ideas, formats, models, for digital ads worth (millions...
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    • Sign up for Fix 

      Our weekly newsletter on all things mobile, social & tech gets great feedback and we have over 4800 subscribers from Google, Facebook, Apple, Amazon, Yahoo and eBay as well as VCs & lots of Brands and Agencies..

    • addictive on Twitter

    • Strategy

      We do a wide range of work helping brands understand what's happening in mobile, social and tech. We identify threats and opportunities and help develop effective strategies for responding to these changes.

      Mobile & Social Strategy

      We have worked with a wide range of brands looking at specific verticals and the trends affecting them. With market mapping and other frameworks we look at best practice and how the brand can gain competitive advantage

      Are you happy with your strategy?

      Audit

      With our Fit4Mobile framework we look at all aspects of a brands communications. Having identified problem areas we make recommendations on quick fixes and longer term solutions.

      Many brands are wasting money and missing opportunities by not being mobile Fit. How are you doing?

      Our futurolgy video from 2002

      Provocative Thinking 

      Our thinking is valued by lots of people and we are asked to speak at events and workshops for Google, Facebook and Yahoo as well as many industry events.

      Our futurology video from 2002 now looks a little cheesy (it was created for a client conference) but we anticipated much of todays digital landscape.

      Could you use some Provocative Thinking?

       

      Training

      Since we wrote the ISBA Guide to Mobile back in 2010 ( let us know if you would like a copy) we have helped lots of brands with training around mobile. With consistently good feedback. Can we help you get your team up to speed?

      Mobile Fix

      Since starting addictive we have been sharing our thinking through our weekly email newsletter.

      We get great feedback on our Mobile Fix newsletter with lots of subscribers at Google (>400), Facebook, Yahoo, eBay, Apple, Amazon etc as well as many VCs, brands and agencies. Sign up here

      (you can also read Fix on our blog)

      Digital Transformation

      Businesses are increasingly realising they need to rethink their skills and processes as more and more of their revenue comes from digital. We do workshops to help teams adjust to this Digital Transformation and acquire the new skills and ways of working needed.

    • Studio

       

    • Projects

      Some recent projects and a couple of older ones. Get in touch to find out more.

      OK

      We worked with Northern & Shell to reinvent OK Magazine for mobile. We acted as Architect and developed the strategy as well as leading the UX thinking on the mobile site, with lots of pictures and scrolling. With huge mobile traffic - much of it from Twitter- OK now has a much more coherent role for its users and early indications show its been very succesful

      Plan

      A wonderful charity, Plan was seeing mobile traffic rising but donations on mobile were a problem. We developed a new UX approach to donating and built a responsive site that works on the existing CMS and preserves all the urls, so there we no problems with SEO

      easyCarClub

      Hired by 2 of the UKs top entrepreneurs Stelios and Brent Hoberman, we worked with our friends at Ocasta to develop an iOS app that brings this innovative sharing economy business to life

      EnjoyEngland

      We developed the first Android app for this brand, drawing on their extensive database of attractions and enabling users to search for places around them or to plan ahead

      RCKSCK

      Our own IP project RCKSCK is a tool for Urban Explorers, designed to help users share and discover great experiences. These might be coffee shops, hotels or retailers. Whilst we work on the app, we are pretotyping the concept with a London focused email and on Tumblr. You can sign up for the Friday Edit emails here

      SkratchMyBack

      Skratch is another of our own projects - a social platform that helps people help people. By connecting volunteers with charites we have validated the idea in our Manchester beta and we are now talking with partners to roll out the concept to other areas

      Halifax Bank

      This is an old project for Halifax - in 2005 we developed a desktop app that showed the latest prices and promoted the Sharedealing service. An early example of Branded Utility

      (We did all the digital marketing for Halifax from 2001 until 2005 - lots of awards but crucially very effective at driving business metrics too.)

      MapMyAdvenure

      Developed for STA Travel back in 2007 this was an early attempt at blending content and social. Users could share their travel experiences on a map, building to a really useful guide for travellers.

      Mobile Advertising

      We're increasingly involved in mobile advertising, as brands realise the best way to make their budget work harder is investing in good creative work. For this football betting we focused on Champions League games shown on ITV and targeted pubs with wifi. The creative tried to demonstrate the brand gets football, as well as offer free bets

    • Get in touch

      Submit

    • She's back

      My wife Deb Khan and her friend and business partner Lisa Unwin, have written an excellent book on returning to work after a career break and reigniting or accelerating your career.

      I think it's great, but I am biased.

      Luckily Arianna Huffington, Matthew D'Ancona, Sarah Wood and many more, think it is great too.

      In a world of #MeToo and Time's Up, She's Back. And so are you.

      You can download the first chapter here - its a proof so forgive any typos.

      And you can pre order it here.

    Copyright addictive limited 2014

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