addictive
Strategy
& Studio
Route55
Connecting Creative & Tech
The 55 Bus runs from Soho - a world centre for Creativity and Advertising - through Clerkenwell to Silicon Roundabout, the heart of Europes' tech scene.
Along the way it passes the offices of Facebook, Google, Yahoo, WPP, GroupM, Starcom, IPG and many more.
We see huge opportunities for synergy between these two industry sectors and have started Route55 as a vehicle ( sorry) to drive better connections and collaboration. We will work with brands and our Tech company partners to make your advertising better
The Tech businesses we are working with
Get in touch to learn more about how these companies might help you
Programmatic Creative
A hot topic but we believe these guys are the best at blending data and creative. Much more powerful than decision tree DCO they are already working with brands like Expedia, Adidas & Dyson and publishers such as Trinity Mirror and the FT
Data driven targeting; Cookie free
The typical programmatic campaign relies on cookies and that doesn't translate well to mobile. This approach uses a wealth of 3rd party data to deliver ads in premium publisher environments
AI driven Data science tool
Extracting insight from customer data is the raw material for effective marketing. Rulex is a fast easy way to derive real understanding of Big Data
Responsive Advertising
Brands are wasting money on creating many different assets for digital advertising. Responsive lets you create one great experience that works across any device and any screen
Interactive Video
This AI driven platform lets you add hot spots to any video so the user can interact - be that by linking to a site or buying an item from the video
Proximity Network
Location is the secret sauce of mobile and Tamo.co are creating the first Proximity network so brands can reach people through beacons, WiFi, GPS & NFC
Strategy
We do a wide range of work helping brands understand what's happening in mobile, social and tech. We identify threats and opportunities and help develop effective strategies for responding to these changes.
Mobile & Social Strategy
We have worked with a wide range of brands looking at specific verticals and the trends affecting them. With market mapping and other frameworks we look at best practice and how the brand can gain competitive advantage
Are you happy with your strategy?
Audit
With our Fit4Mobile framework we look at all aspects of a brands communications. Having identified problem areas we make recommendations on quick fixes and longer term solutions.
Many brands are wasting money and missing opportunities by not being mobile Fit. How are you doing?
Provocative Thinking
Our thinking is valued by lots of people and we are asked to speak at events and workshops for Google, Facebook and Yahoo as well as many industry events.
Our futurology video from 2002 now looks a little cheesy (it was created for a client conference) but we anticipated much of todays digital landscape.
Could you use some Provocative Thinking?
Training
Since we wrote the ISBA Guide to Mobile back in 2010 ( let us know if you would like a copy) we have helped lots of brands with training around mobile. With consistently good feedback. Can we help you get your team up to speed?
Mobile Fix
Since starting addictive we have been sharing our thinking through our weekly email newsletter.
We get great feedback on our Mobile Fix newsletter with lots of subscribers at Google (>400), Facebook, Yahoo, eBay, Apple, Amazon etc as well as many VCs, brands and agencies. Sign up here
Digital Transformation
Businesses are increasingly realising they need to rethink their skills and processes as more and more of their revenue comes from digital. We do workshops to help teams adjust to this Digital Transformation and acquire the new skills and ways of working needed.
Projects
Some recent projects and a couple of older ones. Get in touch to find out more.
OK
We worked with Northern & Shell to reinvent OK Magazine for mobile. We acted as Architect and developed the strategy as well as leading the UX thinking on the mobile site, with lots of pictures and scrolling. With huge mobile traffic - much of it from Twitter- OK now has a much more coherent role for its users and early indications show its been very succesful
Plan
A wonderful charity, Plan was seeing mobile traffic rising but donations on mobile were a problem. We developed a new UX approach to donating and built a responsive site that works on the existing CMS and preserves all the urls, so there we no problems with SEO
easyCarClub
Hired by 2 of the UKs top entrepreneurs Stelios and Brent Hoberman, we worked with our friends at Ocasta to develop an iOS app that brings this innovative sharing economy business to life
EnjoyEngland
We developed the first Android app for this brand, drawing on their extensive database of attractions and enabling users to search for places around them or to plan ahead
RCKSCK
Our own IP project RCKSCK is a tool for Urban Explorers, designed to help users share and discover great experiences. These might be coffee shops, hotels or retailers. Whilst we work on the app, we are pretotyping the concept with a London focused email and on Tumblr. You can sign up for the Friday Edit emails here
SkratchMyBack
Skratch is another of our own projects - a social platform that helps people help people. By connecting volunteers with charites we have validated the idea in our Manchester beta and we are now talking with partners to roll out the concept to other areas
Halifax Bank
This is an old project for Halifax - in 2005 we developed a desktop app that showed the latest prices and promoted the Sharedealing service. An early example of Branded Utility
(We did all the digital marketing for Halifax from 2001 until 2005 - lots of awards but crucially very effective at driving business metrics too.)
MapMyAdvenure
Developed for STA Travel back in 2007 this was an early attempt at blending content and social. Users could share their travel experiences on a map, building to a really useful guide for travellers.
Mobile Advertising
We're increasingly involved in mobile advertising, as brands realise the best way to make their budget work harder is investing in good creative work. For this football betting we focused on Champions League games shown on ITV and targeted pubs with wifi. The creative tried to demonstrate the brand gets football, as well as offer free bets
She's back
My wife Deb Khan and her friend and business partner Lisa Unwin, have written an excellent book on returning to work after a career break and reigniting or accelerating your career.
I think it's great, but I am biased.
Luckily Arianna Huffington, Matthew D'Ancona, Sarah Wood and many more, think it is great too.
In a world of #MeToo and Time's Up, She's Back. And so are you.
You can download the first chapter here - its a proof so forgive any typos.
