addictive

        Strategy

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    • About Addictive

      Mobile

      We started the business 5 years ago as we could see huge potential for mobile. Our model has evolved as the space has grown and developed. Much of our work is around strategy where we help brands understand how mobile, social and tech is impacting their business. Our work defines the landscape and identifies the opportunities for competitive advantage. 

       

      And we can also bring these strategies to life; developing experiences, services and products across mobile, social and content. We do this using the architect / builder model we have pioneered over the last decade, where the addictive team do the thinking and planning and then work closely with the best suited builder to make it happen. That Builder may be part of our extensive friends and family,or it could be from the clients own network. This approach - when done transparently - is really effective and efficient.

       

       

      Everything is Mobile

      The relentless rise of mobile means that just about any marketing or business problem needs to be considered with a Mobile lens. Our approach usually involves social and content and we always think cross device, so increasingly we are looking at the desktop experience too. With emerging tech like beacons we are also looking at how digital and the real world can be blended.

      We live in exciting times.

    • Route55

      Connecting Creative & Tech

       

      The 55 Bus runs from Soho - a world centre for Creativity and Advertising - through Clerkenwell to Silicon Roundabout, the heart of Europes' tech scene.

       

      Along the way it passes the offices of Facebook, Google, Yahoo, WPP, GroupM, Starcom, IPG and many more.

       

      We see huge opportunities for synergy between these two industry sectors and have started Route55 as a vehicle ( sorry) to drive better connections and collaboration. We will work with brands and our Tech company partners to make your advertising better

    • The Tech businesses we are working with

      Get in touch to learn more about how these companies might help you

      Programmatic Creative

      A hot topic but we believe these guys are the best at blending data and creative. Much more powerful than decision tree DCO they are already working with brands like Expedia, Adidas & Dyson and publishers such as Trinity Mirror and the FT

      Data driven targeting; Cookie free

      The typical programmatic campaign relies on cookies and that doesn't translate well to mobile. This approach uses a wealth of 3rd party data to deliver ads in premium publisher environments

      AI driven Data science tool

      Extracting insight from customer data is the raw material for effective marketing. Rulex is a fast easy way to derive real understanding of Big Data

      Responsive Advertising

      Brands are wasting money on creating many different assets for digital advertising. Responsive lets you create one great experience that works across any device and any screen

      Interactive Video

      This AI driven platform lets you add hot spots to any video so the user can interact - be that by linking to a site or buying an item from the video

      Proximity Network

      Location is the secret sauce of mobile and Tamo.co are creating the first Proximity network so brands can reach people through beacons, WiFi, GPS & NFC

    • Mobile Fix

      We produce Mobile Fix every week to share news and views on mobile and related topics. We have around 5000 subscribers across tech firms like Google (>500), Facebook, Snap, eBay, Yahoo etc as well as many VCs, Brands and Agencies.

      You can read older issues here and you can sign up for the email version here

      Mobile Fix / August 23
      August 23, 2019
      Why treat customers as strangers? Since I heard the CEO of Sky mention that addressable ads were really effective at curbing channel switching (at an Isba event last year) I have been using the quote everywhere. Now the full study is available and we see that addressable ads ran by Sky Adsmart...
      Mobile Fix - June 14
      August 22, 2019
      The feebleFix; I have gone down with some bug and feeling feeble together with the various drugs are not conducive to thinking and insights. So this Fix is the raw material — the stories and reports without any of my views. There is lots of good reading here and normal service will be resumed...
      Mobile Fix - August 16
      August 22, 2019
      GAFA Another difficult week for GAFA. Governments seem to be taking action, or at least talking about it; the FTC talks of breaking big tech up if necessary by undoing past mergers. The proposed French digital tax is causing a lot of protests. Lots of tweets from the Republicans about the ...
      Mobile Fix — August 9
      August 9, 2019
      Back from the beach, a longish one as so much is going on — as ever.. New data on the most popular apps (PDF) shows us that GAFA is still key but there are lots of interesting new players. Adtech This new eMarketer study showing a third of programmatic spend ends up as ‘fees’ is going to...
      Mobile Fix; August 2
      August 2, 2019
      Another Beach edition - some of the things I am reading and top news, but light on Views. Normal service resumes next week. Dollar Dollar Lots more financial results; Amazon’s Streak of Record Profit Ends -more detail including the fact Amazon’s ad sales business increased 37% year-over...
      Mobile Fix - July 26
      July 26, 2019
      Beach Edition - a little lighter than usual as our beach holiday has - for once - coincided with beach holiday weather - even in Cornwall. So I am sharing what I am reading and the key news, but not too much in terms of views. There is one thing I’d like you all to read; some personal news as I...
      Mobile Fix - July 19
      July 19, 2019
      newTV The new results for Netflix are out and growth was half that predicted -so their stock took a hit. The timing of Stranger Things has an impact here - it started right at the end of Q2 so the Q3 number will benefit. The attraction to Netflix is the depth and breadth of content and that...
      Mobile Fix - July 12
      July 12, 2019
      DTC As we dig into the DTC world one of the more interesting companies we have found is Circle, who combine venture capital with venture creation and acceleration - focused on DTC. Their founder talks about their approach on this A16Z podcast about DTC and CPG. People seem more bearish on DTC...
      Mobile Fix - July 5
      July 5, 2019
      So bored with all this talk about brand versus performance and long term versus short term. And how wastage is good. The best way to have someone love your brand is through them experiencing the product. The purpose of advertising is to sell. DTC So lots of conversations around DTC this...
      Mobile Fix — June 28
      June 28, 2019
      Snap We think a major advantage Snap has is their understanding of the young audience. Their ability to translate this understanding into outstanding product is their opportunity; as well as Stories, Bitmoji and fun things like the AR gender swap underline this. New research from them gets into...
      More Posts

    • Sign up for Fix

      Our weekly newsletter on all things mobile, social & tech gets great feedback and we have over 5600 subscribers from Google, Facebook, Apple, Amazon, Yahoo and eBay as well as VCs & lots of Brands and Agencies..

      Privacy; TheMobile Fix newsletter is managed by MailChimp, and, if you receive it, your email is currently stored on their servers, but linked only to addictive
      You can always unsubscribe from it using the link in the bottom of each email, and, as soon as you do this, your email is permanently deleted from MailChimp’s servers.
      You can also contact mobilefix@addictivelondon.com and tell us to delete it for you. In any case, the email address used to sign-up for the Fix newsletter is only stored as long as you are an active subscriber

    • addictive on Twitter

    • Strategy

      We do a wide range of work helping brands understand what's happening in mobile, social and tech. We identify threats and opportunities and help develop effective strategies for responding to these changes.

      Mobile & Social Strategy

      We have worked with a wide range of brands looking at specific verticals and the trends affecting them. With market mapping and other frameworks we look at best practice and how the brand can gain competitive advantage

      Are you happy with your strategy?

      Audit

      With our Fit4Mobile framework we look at all aspects of a brands communications. Having identified problem areas we make recommendations on quick fixes and longer term solutions.

      Many brands are wasting money and missing opportunities by not being mobile Fit. How are you doing?

      Our futurolgy video from 2002

      Provocative Thinking 

      Our thinking is valued by lots of people and we are asked to speak at events and workshops for Google, Facebook and Yahoo as well as many industry events.

      Our futurology video from 2002 now looks a little cheesy (it was created for a client conference) but we anticipated much of todays digital landscape.

      Could you use some Provocative Thinking?

       

      Training

      Since we wrote the ISBA Guide to Mobile back in 2010 ( let us know if you would like a copy) we have helped lots of brands with training around mobile. With consistently good feedback. Can we help you get your team up to speed?

      Mobile Fix

      Since starting addictive we have been sharing our thinking through our weekly email newsletter.

      We get great feedback on our Mobile Fix newsletter with lots of subscribers at Google (>400), Facebook, Yahoo, eBay, Apple, Amazon etc as well as many VCs, brands and agencies. Sign up here

      (you can also read Fix on our blog)

      Digital Transformation

      Businesses are increasingly realising they need to rethink their skills and processes as more and more of their revenue comes from digital. We do workshops to help teams adjust to this Digital Transformation and acquire the new skills and ways of working needed.

    • Studio

       

    • Projects

      Some recent projects and a couple of older ones. Get in touch to find out more.

      OK

      We worked with Northern & Shell to reinvent OK Magazine for mobile. We acted as Architect and developed the strategy as well as leading the UX thinking on the mobile site, with lots of pictures and scrolling. With huge mobile traffic - much of it from Twitter- OK now has a much more coherent role for its users and early indications show its been very succesful

      Plan

      A wonderful charity, Plan was seeing mobile traffic rising but donations on mobile were a problem. We developed a new UX approach to donating and built a responsive site that works on the existing CMS and preserves all the urls, so there we no problems with SEO

      easyCarClub

      Hired by 2 of the UKs top entrepreneurs Stelios and Brent Hoberman, we worked with our friends at Ocasta to develop an iOS app that brings this innovative sharing economy business to life

      EnjoyEngland

      We developed the first Android app for this brand, drawing on their extensive database of attractions and enabling users to search for places around them or to plan ahead

      RCKSCK

      Our own IP project RCKSCK is a tool for Urban Explorers, designed to help users share and discover great experiences. These might be coffee shops, hotels or retailers. Whilst we work on the app, we are pretotyping the concept with a London focused email and on Tumblr. You can sign up for the Friday Edit emails here

      SkratchMyBack

      Skratch is another of our own projects - a social platform that helps people help people. By connecting volunteers with charites we have validated the idea in our Manchester beta and we are now talking with partners to roll out the concept to other areas

      Halifax Bank

      This is an old project for Halifax - in 2005 we developed a desktop app that showed the latest prices and promoted the Sharedealing service. An early example of Branded Utility

      (We did all the digital marketing for Halifax from 2001 until 2005 - lots of awards but crucially very effective at driving business metrics too.)

      MapMyAdvenure

      Developed for STA Travel back in 2007 this was an early attempt at blending content and social. Users could share their travel experiences on a map, building to a really useful guide for travellers.

      Mobile Advertising

      We're increasingly involved in mobile advertising, as brands realise the best way to make their budget work harder is investing in good creative work. For this football betting we focused on Champions League games shown on ITV and targeted pubs with wifi. The creative tried to demonstrate the brand gets football, as well as offer free bets

    • Get in touch

      Submit

    • She's back

      My wife Deb Khan and her friend and business partner Lisa Unwin, have written an excellent book on returning to work after a career break and reigniting or accelerating your career.

      I think it's great, but I am biased.

      Luckily Arianna Huffington, Matthew D'Ancona, Sarah Wood and many more, think it is great too.

      In a world of #MeToo and Time's Up, She's Back. And so are you.

      You can download the first chapter here - its a proof so forgive any typos.

      And you can pre order it here.

    Copyright addictive limited 2014

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