The new Mary Meeker deck is full of great insight - 333 slides of it. The Money chart has been the one we have used since the first of her reports in 2004.

A new Pew report shows 37% of US adults mostly go online with their smartphones - higher in younger age brackets.

So is it Job Done? Well not quite.

The user experience on some mobile sites is still poor and the advertising experience is still pretty dire. So lots of opportunity to seize an advantage over your competitors by better serving mobile users.

Retail

UK fashion retail start up Depop has raised $62m

Depop live in NY

Good background on Depop and how it syncs will influencer culture

How retailers are using data for personalisation

Good interview with CEO of Tracksmith

Interesting argument that immersive retail experiences get in the way of purchases

How DTC brands can avoid start up purgatory

As DTC brands raise more and more VC money companies are emerging to help them spend on marketing

Identity

Would your business survive the elimination of the IDFA?

Google’s login chief would rather you use Apple’s sign-in button than keep using passwords

Identity - too big to fail?

News

Reuters Digital News Report

Even people who like paying for news usually only pay for one subscription

Why Free Is Too High a Price for Facebook and Google

Google rewards reputable reporting, not left-wing politics

DailyMail: 50% Drop In Traffic After Google June 2019 Core Update

newTV

Cannes Lions Names Jeffrey Katzenberg Its Media Person of the Year

Quibi Architects Jeffrey Katzenberg & Meg Whitman Break Down The Economics Of Their Frosh Mobile Short Service

BBC iPlayer can show programmes for a year instead of 30 days

HBR Quick Take: YouTube Global Creative Lead Ben Jones on how marketers can keep up with the pace of change

A must listen podcast; Matthew Ball on Amazon vs Apple vs Netflix vs Disney,

Curated viewing aims to solve our TV overwhelm

Channel 4 seeks to expand programmatic ad offering

Amazon

Hippea case study for Amazon advertising

French Ad-Tech Company Weborama Is Trying to Derail Amazon’s Offer to Purchase Sizmek’s Ad Server - can’t see Amazon giving up on something so strategic

Amazon & Huge at Cannes - Bringing Brand Voice To Life Using

Innovation, Creativity And Storytelling

Amazon in Las Vegas - their Re-Mars event

FedEx Trims Amazon Ties as Retailer Flexes Delivery Muscles

Deep fakes

Researchers Can Make People Say Anything in Videos by Rewriting Their Words

Creativity

Hulu's Jeremy Helfand on Pioneering Viewer-First Advertising

Measuring the magic: Why brands need to refocus on the effectiveness of creativity

Will Google's new set of controls finally push creative into the limelight?

Snap

Ahead of ‘shop’ button for publishers, Snapchat launches in-app stores for Snap influencers

SNAP: Don't Miss the Inflection Point -- Pivotal Research Group

Snap's 180% Surge Aided by More Teens Loving Augmented Reality

Snapchat is experimenting with an events feature of its own

Quick Reads

The Disruptor CMO playbook - 19 habits of successful marketers

U.S. advertisers’ spending on podcasts rose 53% in 2018

IAB / PWC US Podcast study

Futuremade report for Sky on theNew Dimensions of Media - played a small part in this

What’s next in UA - we get a mention in here too

McKinsey - Why the future is Asian

McKinsey - Automation in Retail

How Axios drives engagement with its email newsletters

https://digitalcontentnext.org/blog/2019/06/06/behavioral-advertising-the-mirage-built-by-google/

iPad Os is more than just a game

Navigating from the Industrial Age to the Contextual Age

How did WeWork’s Adam Neumann turn office space with “community” into a $47 billion company? Not by sharing.

Fortnite maker Epic acquires social video app Houseparty

Amazon-Whole Foods Is Two Years Old. And?

Finally - this is the list of ad interest i find by digging around my instagram account. Maybe we worry too much about data?