Beach Edition - a little lighter than usual as our beach holiday has - for once - coincided with beach holiday weather - even in Cornwall. So I am sharing what I am reading and the key news, but not too much in terms of views.
There is one thing I’d like you all to read; some personal news as I close out my time with TMK and go back to being independent after the summer. I am keen to talk and plot with potential collaborators, partners and clients so do get in touch if you think we could help each other in any way. More to follow as I develop my plans.
I am fascinated by Vertical Video - the new scripted series that are featuring on Snap, Facebook Watch etc so was heartened by this quote from the results;
90% of Snapchatters who completed the first season of “Endless Summer,” a Snap Original produced by Bunim/Murray Productions, went on to watch season two in its first month.
Vanity Fair cover the Substack news and think we are at peak newsletter - the timing of which is slightly bitchy as it coincides with the launch of the new email newsletter by Graydon Carter - former editor of Vanity Fair.
One of the new areas I plan to focus on is scripted IP for the platforms and whilst my mandarin is poor I have been watching these Chinese dramas;
Mirror owner in talks to buy Johnston Press assets like the Yorkshire Evening Post. So much potential to improve my user experience when checking the latest Leeds United news - get rid of the pop up ads, Google surveys, outstream video windows and Taboola nonsense.
Fix is my thinking rather than that of MediaKitchen. We now have over 6400 subscribers across Google, Facebook, Snap, Amazon etc as well as many VCs, Brands and Agencies
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