• About Addictive

    3Cs - Content / Community / Commerce

    We started the business 10 years ago as we could see huge potential for mobile. Our model has evolved as the space has grown and developed. Much of our work is around strategy where we help brands understand how mobile, social and tech is impacting their business. Our work defines the landscape and identifies the opportunities for competitive advantage.

    The output falls into 3 related areas;


    We create valuable content that helps people make the right decisions. Fix/ Friday has been published as a free email newsletter just about every Friday since 2010 and Mobile Fix has grown to be an essential read for people across Google Amazon Facebook Apple Snap as well as many Adtech firms, VC, Brands and Agencies

    Recently we have expanded the coverage to include mid week deep dives into newTV and Merchants ( our term for the alphabet soup of retail; DTC / DNVB / O2O/ Ecom / Mcom etc)

    Find out more and sign up here

    And we are dabbling in podcasts - excellent in depth talks with Rory Sutherland and Tom Goodwin, plus we do a Radio Fix podcast of the Fix/Friday email

    We also work with Businesses to help them with content to build a better dialogue with their customers and teams


    A natural consequence of creating content that people value is an audience and we seek to evolve that audience into a community that provides value to all its members

    Our plans here include a range of events - the first will focus on the AdTech Perfect Storm and is on hold until the current crisis ends. More information here

    As part of the Conference we have a Guild discussion group to enable speakers and guests share thoughts about this topic - take a look and let me know if you would like to join


    Our strategy work leverages the learning from developing content and many projects come from Fix subscribers - directly and indirectly. Our focus is always on driving commerce success

  • Fix

    We produce Mobile Fix every week to share news and views on mobile and related topics. We have around 6000 subscribers across tech firms like Google (>500), Facebook, Snap, eBay, Yahoo etc as well as many VCs, Brands and Agencies.

    You can read older issues here and you can sign up for the email version here

  • Sign up for Fix

    Our weekly newsletter on all things mobile, social & tech gets great feedback and we have over 6000 subscribers from Google, Facebook, Apple, Amazon, Yahoo and eBay as well as VCs & lots of Brands and Agencies..

    Privacy; The Mobile Fix newsletter is managed by MailChimp, and, if you receive it, your email is currently stored on their servers, but linked only to addictive
    You can always unsubscribe from it using the link in the bottom of each email, and, as soon as you do this, your email is permanently deleted from MailChimp’s servers.
    You can also contact mobilefix@addictivemobile.com and tell us to delete it for you. In any case, the email address used to sign-up for the Fix newsletter is only stored as long as you are an active subscriber

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