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Numbers You Need to Know

Samsung Ads

“Across Samsung TVs we are for the first time seeing streaming surpass linear viewing. Streaming now commands 59% of Samsung TV’s viewing in the UK, and we are seeing similar viewership patterns across Europe. That said, it’s also important to note that Linear viewership has seen double digit growth. This coupled with the growth of streaming has resulted in a solid increase the amount of time spent watching TV +29% from January-June. There continues to be a seismic shift in viewing behaviour and we are excited by what lies ahead and how we can help our partners navigate these changes”. - Alex Hole, VP Samsung Ads Europe.

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